Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: Strategy

Driving strategy and activation for JP Morgan Chase Insights Posted on May 9, 2024 by Simon Dunn

We facilitated an immersive workshop at their annual strategy meeting to define a communications strategy and behaviours that would achieve their vision. We focused on three critical areas: empowering people, elevating services and amplifying communication.

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InsightsNow’s journey to create a distinctive brand positioning Posted on by Simon Dunn

Harnessing the collective wisdom of client interviews and interactive workshops with InsightsNow’s senior leaders, we embarked on a journey to uncover the essence of their brand. Delving deep into competitive analysis and scrutinising existing content, we used our proven frameworks to identify the core message that would resonate most with clients and prospects and crafted a full positioning statement, messaging strategy and elevator pitch.

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Helping Adobe revolutionise the impact of consumer insights Posted on by Simon Dunn

We conducted a thorough content audit (length, quality, consistency, visuals, channels, and formats) and scored and compared content to other global organisations. Following interactive workshops with the team to fully explore their communication needs and key channels, we were able to put together clear communication guidelines and templates to help the team improve impact.

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