Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Story Category: Strategy

Vision and focus for ESOMAR Posted on January 29, 2019 by Simon Dunn

With over 40,000+ members in 130+ markets worldwide ESOMAR needed to be sure it had the vision and clarity to support them all, while not diluting its message. Through a series of meetings and workshops, we worked with the team in Amsterdam to help them articulate their purpose. This gave them a single-minded vision which they could all work towards. We then built this strategic work into a brief for their new website and supported their communications team and web-agency

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Editorial structure and clarity for the Greenbook blog Posted on January 25, 2019 by Simon Dunn

Organising rich editorial content so that it is super clear and easy to navigate has become a major problem for online news outlets. We rationalised GreenBook’s editorial material and worked with them to prioritize the hierarchy of content on the site, simplifying it and ensuring the user journey was excellent. We also streamlined their design, using the new logo we had developed for the GRIT report and implementing it for GreenBook as a whole. The result has been vastly improved

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Branding the merger of two international companies Posted on November 22, 2018 by Simon Dunn

When the world’s two leading, shopper and packaging insight companies merged they came to us to build their strategy and messaging. Our initial work focused on what the two existing company brands stood for, and how to integrate the best of both. We ran a workshop in Paris with the new executive board to help bring the team together and articulate the new values and personality of the merged business. We built on this to create a new merged brand

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