Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: Strategy

Aspen Finn takes flight Posted on March 18, 2021 by Simon Dunn

When 20|20 Research wanted to create a stand-alone brand for their full-service consultancy division they asked us for help. The challenge was where and how to position them. First, we looked at the competition and then we dug deep into their offer to understand what made them different. We shared our thinking with them in a creative brainstorming session which the CEO described as “the best workshop session I have ever attended’”. We took the learnings from our workshop and,

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Vision and focus for ESOMAR Posted on January 29, 2019 by Simon Dunn

With over 40,000+ members in 130+ markets worldwide ESOMAR needed to be sure it had the vision and clarity to support them all, while not diluting its message. Through a series of meetings and workshops, we worked with the team in Amsterdam to help them articulate their purpose.

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Editorial structure and clarity for the Greenbook blog Posted on January 25, 2019 by Simon Dunn

Organising rich editorial content so that it is super clear and easy to navigate has become a major problem for online news outlets. We rationalised GreenBook’s editorial material and worked with them to prioritize the hierarchy of content on the site, simplifying it and ensuring the user journey was excellent.

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