Hervé Turpault of PRS analyses how research can be used to enhance the value of packaging innovation. Source: Hervé Turpault: Maximising the return on investment with new packaging launches
Read MoreOver a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate – and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone. Source: Online shopping doesn’t mean the end of packaging as we know it
Read MoreRed Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services. They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball. Only joking. We convened
Read MoreIf The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order
Read MoreEvery different industry and market has a trade media. These publications hold a mirror up to the industries they cover – the good, the bad and the downright ugly. But I have lost track of the time our PR clients have in the past dismissed their trade media as unworthy of attention or effort. They always brief us to aim for bigger prizes – coverage in Nationals or international business media. This is short-sighted at best and can be damaging.
Read More‘Webinar’ – the word is a portmanteau of web and seminar and encompasses all online workshops and conferences. According to RSM’s survey of research professionals, they are used by 30% of those in the research industry to stay up-to-date with everything research – they’re more popular than Twitter. On Friday 28th June, Mustard’s very own Simon Dunn hosted a #NewMR webinar on infographics. Infotactics' purpose is to introduce the infographic, and to take the market research professional through the process
Read More‘I don’t know’ is a phrase seldom coined in comfortable situations – especially in the boardroom. However, its use is of crucial importance in business, despite the impression you might give on The Apprentice. It can be hard for a business leader to admit a gap in their knowledge but Steven Levitt, author of Freakonomics thinks that it’s an essential aspect of the job. In an interview with Marketing Week, he explained his opinion. Click here to watch the video.
Read MoreA quick scan of any publication, on and off line, quality and tabloid, demonstrates the extent to which market research surveys are used to create news on a daily basis. Everything from a recent large scale report investigating the class structure in Britain, to studies into what percentage of fathers read to their children at bedtime or how many people take their mobile phones to bed with them, make it into the media. So, market researchers are sitting on a
Read MoreMustard’s So Med campaign is relatively simple. We participate weekly in MRX conversations. We make sure to publicize the work of our clients via twitter, storify and our home blog, whilst attaching them to the most relevant social media pieces out there in the twitter-verse and blog-osphere. Since January we’ve gained more than 70 followers. The month of March was particularly buzz-worthy for Mustard when our own Lucy Davison traveled to Dubai for the ESOMAR Best of – MENAP conference
Read MoreRiding in on the coattails of Mustard’s 2013 success, Keen as Mustard has relocated its London base to the historic area of Clapham Old Town by the Common The area’s charms have attracted prominent residents since the 18th century, from Benjamin Franklin to Graham Greene. It’s particularly fitting, as we work with market researchers, to now be where the expression ‘the man on the Clapham Omnibus’, i.e. ‘the man on the street’, was coined. Though we thoroughly enjoyed all that
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