Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: Content

How we democratised data for Bic Posted on January 27, 2023 by Braden MacDonald

When international consumer goods company Bic wanted to create a data platform combining their sources across all markets, the solution was OneView. However, with the data team focused on building OneView and integrating multiple sources into the platform, they had little time to think about communicating the value of the platform and getting their stakeholders engaged. Our client, Debra Mednick, found out fast that it is not a case of ‘build it and they will come’. The whole point of

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Getting local engagement from a global segmentation Posted on May 31, 2022 by Simon Dunn

A leading consumer packaged goods company based in the US needed help communicating their new global consumer segmentation in an important Asian market. We stepped in to help them get maximum engagement with their local sales and marketing teams. By producing highly professional and impactful internal communications the local insight team has proved its value as a strategic support to the sales and marketing team and improved its perception overall. As the strategy was to use this same global segmentation

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Sensory success! Posted on July 6, 2020 by Simon Dunn

We worked with sensory researcher Q Research Services for two years, before their merger with Tragon to become Curion. Through the Mustard strategic process, we developed a communications plan, and worked with QRS on a number of projects that explored innovation in sensory research, including gamification, neuroscience and implicit testing.

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Finding the secret sauce for a global fieldwork and research consultancy Posted on January 25, 2019 by Simon Dunn

Mustard were retained by Kadence to make a start on their marketing and communications around the world, something that hadn’t been done previously. Working with the global senior management we built a communications strategy that covered both the data collection and the research consultancy sides of the business.

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Powerful content marketing generates valuable leads for KnowledgeHound Posted on by Simon Dunn

When KnowledgeHound approached us to help support their new product launch, we proposed a white paper around the theme of ‘the challenge in communicating insight to a wider audience’ with commentary from our friends at Twitter, Coca-Cola and Kadence International. We set up and completed the interviews, then used the insights to create a professionally-designed, downloadable white paper on how to ensure your data has impact, using KnowledgeHound’s distinctive style and branding.

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