Over a transformative two-year partnership, we collaborated with Buzzback to build an impactful thought leadership programme and targeted premium food and beverage and CPG publications through PR activity. Headline news - 60 pieces of coverage over 18 months - Improved reputation as the research agency for innovation - Go-to source for contributions and events for key players - CEO and founder is now on VitaFoods content advisory board
Read MoreWorking closely with the global CX Insights team we created a new brand, Humankind, to make insights more memorable and accessible across the business. We brought the brand to life with an ongoing campaign and communication stream, sharing relevant insights in multiple formats; new logo, a series of videos, infographics, articles, whitepapers, and a newsletter. Instant impact, lasting change - Humankind instantly resonated, putting consumer insight at the heart of the company - Content was widely used, creating a new
Read MoreThey had invested a lot of time and money and had trained stakeholders to use the platform. The problem was, that people were not using it. We devised a communication strategy to drive people to the platform, using a combination of branding, newsletters, ‘how to’ videos and Yammer posts. The platform to be on: - 45% increase in visits to the dashboard - Significant improvement in the profile of the team and awareness of the platform across the whole organization
Read MoreDigging deep into the local nuances of each segment we created an internal communications programme to engage sales and marketing. We crafted compelling stories and an avatar for each segment and used a ‘Top Trumps’ scoring system to highlight key characteristics. Engagement toolkit: Videos, infographics, treasure hunt game, posters, presentations, stickers, Teams backgrounds… Driving sales and impact - Sales increased by 15% in 12 month - Enhanced consumer engagement from the sales team - More targeted communications and promotion from
Read More