The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Story Category: Content

Sensory success! Posted on July 6, 2020 by Simon Dunn

We worked with sensory researcher Q Research Services for two years, before their merger with Tragon to become Curion. Through the Mustard strategic process, we developed a communications plan, and worked with QRS on a number of projects that explored innovation in sensory research, including gamification, neuroscience and implicit testing. We came up with ideas, developed content, wrote blogs, features and white papers and packaged and pitched ideas to the trade media. The resulting coverage generated leads and enquiries leading

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Finding the secret sauce for a global fieldwork and research consultancy Posted on January 25, 2019 by Simon Dunn

Mustard were retained by Kadence to make a start on their marketing and communications around the world, something that hadn’t been done previously. Working with the global senior management we built a communications strategy that covered both the data collection and the research consultancy sides of the business. We leveraged existing data to secure exhaustive coverage in business and trade media for the luxury sector, along with regular blogging opportunities in the research trade media, and a landmark self-funded research

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Powerful content marketing generates valuable leads for KnowledgeHound Posted on by Simon Dunn

When KnowledgeHound approached us to help support their new product launch, we proposed a white paper around the theme of ‘the challenge in communicating insight to a wider audience’ with commentary from our friends at Twitter, Coca-Cola and Kadence International. We set up and completed the interviews, then used the insights to create a professionally-designed, downloadable white paper on how to ensure your data has impact, using KnowledgeHound’s distinctive style and branding. We also created two further blogs on communicating

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Generating clickable content Posted on November 22, 2018 by Simon Dunn

We worked with the Research Now team to design the research to ensure the insights would support our work in the media and carried out the data analysis to focus the resulting stories which we pitched out, resulting in extensive coverage. We then wrote and designed an e-book to share the insights, created a supporting email campaign and finally created the presentation for use at the event. Research Now got more leads for this project than they had ever had

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