Over a transformative two-year partnership, we collaborated with Buzzback to build an impactful thought leadership programme and targeted premium food and beverage and CPG publications through PR activity.
Read MoreWorking closely with the global CX Insights team we created a new brand, Humankind, to make insights more memorable and accessible across the business. We brought the brand to life with an ongoing campaign and communication stream, sharing relevant insights in multiple formats; new logo, a series of videos, infographics, articles, whitepapers, and a newsletter.
Read MoreWhen international consumer goods company Bic wanted to create a data platform combining their sources across all markets, the solution was OneView. However, with the data team focused on building OneView and integrating multiple sources into the platform, they had little time to think about communicating the value of the platform and getting their stakeholders engaged. Our client, Debra Mednick, found out fast that it is not a case of ‘build it and they will come’. The whole point of
Read MoreDigging deep into the local nuances of each segment we created an internal communications programme to engage sales and marketing. We crafted compelling stories and an avatar for each segment and used a ‘Top Trumps’ scoring system to highlight key characteristics. Engagement toolkit: Videos, infographics, treasure hunt game, posters, presentations, stickers, Teams backgrounds… Driving sales and impact - Sales increased by 15% in 12 month - Enhanced consumer engagement from the sales team - More targeted communications and promotion from
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