When international consumer goods company Bic wanted to create a data platform combining their sources across all markets, the solution was OneView. However, with the data team focused on building OneView and integrating multiple sources into the platform, they had little time to think about communicating the value of the platform and getting their stakeholders engaged. Our client, Debra Mednick, found out fast that it is not a case of ‘build it and they will come’. The whole point of
Read MoreA leading consumer packaged goods company based in the US needed help communicating their new global consumer segmentation in an important Asian market. We stepped in to help them get maximum engagement with their local sales and marketing teams. By producing highly professional and impactful internal communications the local insight team has proved its value as a strategic support to the sales and marketing team and improved its perception overall. As the strategy was to use this same global segmentation
Read MoreWe worked with sensory researcher Q Research Services for two years, before their merger with Tragon to become Curion. Through the Mustard strategic process, we developed a communications plan, and worked with QRS on a number of projects that explored innovation in sensory research, including gamification, neuroscience and implicit testing. We came up with ideas, developed content, wrote blogs, features and white papers and packaged and pitched ideas to the trade media. The resulting coverage generated leads and enquiries leading
Read MoreMustard were retained by Kadence to make a start on their marketing and communications around the world, something that hadn’t been done previously. Working with the global senior management we built a communications strategy that covered both the data collection and the research consultancy sides of the business. We leveraged existing data to secure exhaustive coverage in business and trade media for the luxury sector, along with regular blogging opportunities in the research trade media, and a landmark self-funded research
Read MoreWhen KnowledgeHound approached us to help support their new product launch, we proposed a white paper around the theme of ‘the challenge in communicating insight to a wider audience’ with commentary from our friends at Twitter, Coca-Cola and Kadence International. We set up and completed the interviews, then used the insights to create a professionally-designed, downloadable white paper on how to ensure your data has impact, using KnowledgeHound’s distinctive style and branding. We also created two further blogs on communicating
Read MoreWe worked with the Research Now team to design the research to ensure the insights would support our work in the media and carried out the data analysis to focus the resulting stories which we pitched out, resulting in extensive coverage. We then wrote and designed an e-book to share the insights, created a supporting email campaign and finally created the presentation for use at the event. Research Now got more leads for this project than they had ever had
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