‘No one knows us’
‘Clients know about us but are not sure what we do’
‘Trying to be different in amongst a load of “me too” competitors’
‘Our brand, marketing and communications no longer represent our company’
‘We struggle to deliver our marketing ideas’
‘We struggle to have the impact we would like toinfluence our stakeholders’
"Working with an agency that has such a profound understanding of the research market has been incredibly beneficial to our business. Mustard understood our needs from the get-go and we have been delighted with the results."
"Working with Keen as Mustard has been really helpful. It was stimulating to work with a team who truly understood our company and our clients as well as digital marketing. Mustard listened to our needs and has delivered a new website design and copy that will help our company enter its next phase of growth."
"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"
"Keen As Mustard have capably supported the development of a global marketing function within Kadence. The structural and process improvements have helped to provide confidence in best practice whilst subsequent campaigns and outputs are helping not only to raise our profile globally, but also to deliver on that mythical ROI – new business wins and client relationships."
"Keen as Mustard helps MaritzCX by raising our profile and increasing sales with direct marketing. Keen as Mustard really knows our industry and understands our business, they have great relations with the trade press and all relevant industry bodies. Their creative work really makes a difference. And, of course it’s always good fun to work with Keen as Mustard."
"Over the past couple of years we’ve come to use Keen as Mustard as our go to agency for marketing. Building on our own visual identity and website, we knew we could trust Mustard to create a brand for our new tool that would perfectly describe and communicate its unique abilities and actionable results. Keen as Mustard made sure to give us exactly what we wanted - and more."
"One of the great challenges of succeeding in the market research industry is finding a marketing agency that truly understands market research, can speak the language and can translate your company's unique propositions into beautifully-designed and effective communications. Keen as Mustard ticks all of the boxes. I recommend them whole heartedly."
"The team at Mustard have really helped us increase our profile; without them we would never have been able to get the coverage we’ve had in the UK Marketing and Research press."
"They brought together the thinking of the entire global team and enabled us to articulate a strategic platform for our new brand in a way that really inspired us"
When PRS merged with InVivo they opened a new chapter in their story.Read More
Through our PR work with System1 we helped drive greater awareness of its new tool...Read More
Coca-Cola Western Europe has no lack of data and insights. But getting a broad group...Read More
A global membership organisation can be a bit of a behemoth…Read More
Zappi, the leaders in market research automation, needed support in adding thought leadership to supplement...Read More
When the famous MRX blogsite GreenBook decided to redesign their site, we leapt at the...Read More
Kadence International’s first foray into strategic marketing and communications needed to separate them from the...Read More
QRS were looking to build awareness in the flavour, fragrance and personal care sector and...Read More
Search-driven analytics platform KnowledgeHound needed content to support the launch of their new product that...Read More
Getting standout for a new integrated data management tool in a world of integrated data...Read More
Through close collaboration with our client we helped them communicate complex financial information more clearly.Read More
Ensuring the client teams within a fast growing agency are able to deliver reports and...Read More
US-based Cambiar works globally with research and technology firms and insights clients on strategic and operational consulting, mergers and acquisitions, and training programs.
A little while back I sat down to think about what I’ve learnt while working in marketing for data, research and insights. I realised that over 15+ years there are five things that crop up repeatedly - and are particularly problematic to marketing and communications within the MR industry. Probably even better, when I thought about it, I had five realistic solutions for these problems.DOWNLOAD NOW
PR seems to be a bit of a mystery for firms in data, research and insight, which might be why the overall profile of the industry is a bit, well, tired…We are often asked about our PR services, and very often clients have little or no idea of what PR is all about. Without suggesting everyone becomes an expert, if you are thinking of working or are already working with a PR agency, here are some key things you really need to know in order to get the best out of that relationship.DOWNLOAD NOW
Insight agencies and suppliers advise clients on their marketing all the time, indeed many are deemed expert at it. Despite this, as an industry we often refrain from investing in our own marketing efforts and struggle to communicate our messages with clients effectively.DOWNLOAD NOW
In MRX lots of us have been on storytelling courses or read the books about storytelling in business and yet our stories often fail to land in the way we desire. With this in mind, at IIeX Europe, Keen as Mustard ran a session on storytelling to step back and get guidance from people outside the industry – and to get practical advice from one video expert within the industry. The idea was to get guidance to turn our stories from ‘meh!’ into ‘marvellous!’.DOWNLOAD NOW