Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: Comms

How we democratised data for Bic Posted on January 27, 2023 by Braden MacDonald

When international consumer goods company Bic wanted to create a data platform combining their sources across all markets, the solution was OneView. However, with the data team focused on building OneView and integrating multiple sources into the platform, they had little time to think about communicating the value of the platform and getting their stakeholders engaged. Our client, Debra Mednick, found out fast that it is not a case of ‘build it and they will come’. The whole point of

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Getting local engagement from a global segmentation Posted on May 31, 2022 by Simon Dunn

A leading consumer packaged goods company based in the US needed help communicating their new global consumer segmentation in an important Asian market. We stepped in to help them get maximum engagement with their local sales and marketing teams. By producing highly professional and impactful internal communications the local insight team has proved its value as a strategic support to the sales and marketing team and improved its perception overall. As the strategy was to use this same global segmentation

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Communicating research internally at Nestlé Purina EMENA Posted on October 25, 2021 by Simon Dunn

With brands including Felix®, Purina ONE®, Gourmet®, Pro Plan® and Friskies®, Purina has been making pets' lives better all over the world through its range of pet food brands and advice for over 75 years. Insights worth shouting about To maximise the impact, Nestlé Purina EMENA Insights team wanted to make sure the data was widely received and recognised across the organisation in Europe. So they approached Keen as Mustard to create a communication campaign to share the results within

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Getting internal engagement from Coca-Cola Posted on January 30, 2019 by Simon Dunn

200 ad-hoc research studies, three brand trackers and two ongoing panels are commissioned every year by Coca-Cola in Western Europe. But getting the results into the hearts and minds of the organisation has proved difficult.

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