The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Story Category: Comms

Getting internal engagement from Coca-Cola Posted on January 30, 2019 by Simon Dunn

200 ad-hoc research studies, three brand trackers and two ongoing panels are commissioned every year by Coca-Cola in Western Europe. But getting the results into the hearts and minds of the organisation has proved difficult. Working with Coca-Cola’s Knowledge and Insights team we initially created a research study to learn which format of internal communication was most effective. We also identified the headlines and subject matter created engagement. We then used the results in an ongoing internal communication campaign that

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Improving perceptions for financial analysts Posted on January 18, 2019 by Simon Dunn

Having launched a new website, service-oriented investment company August Equity needed a PowerPoint template that was visually in line with their branding. But more importantly they needed a template that would enable them to overcome their frustrations with PowerPoint and communicate complex data with impact and clarity. After an initial consultation meeting to identify the challenges, we built a new template which took branding cues from the new website, creating its colours and graphical elements in PowerPoint. Through a process

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Teaching research to communicate better Posted on by Simon Dunn

When fast growing Belgian agency Haystack needed their client managers to create really impactful reports and presentations, we created a bespoke training day that combined both insights communication and storytelling as well as design principles. As a result of the highly interactive and engaging training session that was delivered to two groups of 15 people on site in Belgium.

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