The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Story Category: Comms

How we democratised data for Bic Posted on September 27, 2022 by Braden MacDonald

When international consumer goods company Bic wanted to create a data platform combining their sources across all markets, the solution was OneView. However, with the data team focused on building OneView and integrating multiple sources into the platform, they had little time to think about communicating the value of the platform and getting their stakeholders engaged. Our client, Debra Mednick, found out fast that it is not a case of ‘build it and they will come’. The whole point of

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Getting local engagement from a global segmentation Posted on May 31, 2022 by Simon Dunn

A leading consumer packaged goods company based in the US needed help communicating their new global consumer segmentation in an important Asian market. We stepped in to help them get maximum engagement with their local sales and marketing teams. By producing highly professional and impactful internal communications the local insight team has proved its value as a strategic support to the sales and marketing team and improved its perception overall. As the strategy was to use this same global segmentation

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Communicating research internally at Nestlé Purina EMENA Posted on October 25, 2021 by Simon Dunn

With brands including Felix®, Purina ONE®, Gourmet®, Pro Plan® and Friskies®, Purina has been making pets' lives better all over the world through its range of pet food brands and advice for over 75 years. Insights worth shouting about To maximise the impact, Nestlé Purina EMENA Insights team wanted to make sure the data was widely received and recognised across the organisation in Europe. So they approached Keen as Mustard to create a communication campaign to share the results within

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Getting internal engagement from Coca-Cola Posted on January 30, 2019 by Simon Dunn

200 ad-hoc research studies, three brand trackers and two ongoing panels are commissioned every year by Coca-Cola in Western Europe. But getting the results into the hearts and minds of the organisation has proved difficult. Working with Coca-Cola’s Knowledge and Insights team we initially created a research study to learn which format of internal communication was most effective. We also identified the headlines and subject matter created engagement. We then used the results in an ongoing internal communication campaign that

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Improving perceptions for financial analysts Posted on January 18, 2019 by Simon Dunn

Having launched a new website, service-oriented investment company August Equity needed a PowerPoint template that was visually in line with their branding. But more importantly they needed a template that would enable them to overcome their frustrations with PowerPoint and communicate complex data with impact and clarity. After an initial consultation meeting to identify the challenges, we built a new template which took branding cues from the new website, creating its colours and graphical elements in PowerPoint. Through a process

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Teaching research to communicate better Posted on by Simon Dunn

When fast growing Belgian agency Haystack needed their client managers to create really impactful reports and presentations, we created a bespoke training day that combined both insights communication and storytelling as well as design principles. As a result of the highly interactive and engaging training session that was delivered to two groups of 15 people on site in Belgium.

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